Loom

What is Loom?

Loom is a video messaging platform that helps teams communicate faster by replacing long meetings and emails with quick, shareable videos. Instead of typing explanations, users can record their screen, camera, or both, and instantly generate a link to share with others. It’s designed for everyday work—like walkthroughs, feedback, onboarding, and demos—making communication more clear and personal. Loom also includes built-in editing, viewer comments, and engagement tracking, so teams can collaborate directly on videos. With AI features like auto summaries, titles, and chapters, it turns recordings into structured, easy-to-scan content. Used by millions of professionals, Loom helps teams save time, reduce meetings, and scale knowledge by recording once and sharing anytime.

Founded in 2015 by Joe Thomas, Shahed Khan, and Vinay Hiremath (initially launching as Opentest), Loom pioneered the modern asynchronous work movement. Following its landmark $975 million acquisition by Atlassian, Loom natively integrates across Jira, Confluence, Slack, and Google Workspace, offering automated Loom AI enhancements, a free Starter plan, and premium business subscriptions starting from $18 per user/month.

• Founder / Leadership: Joe Thomas, Shahed Khan, and Vinay Hiremath (Operated under Atlassian)
• Launch Year: 2015 / 2016 (Acquired by Atlassian in 2023)
• Use Cases:
  • Replacing recurring standups and status updates with concise asynchronous video check-ins
  • Conducting software code reviews, product walkthroughs, and UI bug reporting with clickable screen recordings
  • Sending personalized video introductions and proposal follow-ups in outbound sales outreach
  • Building searchable internal video knowledge bases, onboarding tutorials, and SOP standard documentation
  • Resolving complex customer support tickets with visual step-by-step troubleshooting demos
• Technology:
  • Low-latency cloud encoding pipeline delivering instant shareable links the second recording stops
  • Loom AI intelligence engine powering automatic transcription, filler-word removal, smart titles, and document generation
  • Cross-platform recording ecosystem spanning Chrome extension, desktop clients (macOS, Windows), and mobile apps (iOS, Android)
• Target Users:
  • Engineering and product teams coordinating sprints, specs, and design handoffs asynchronously
  • B2B sales representatives, SDRs, and account executives personalizing client touchpoints
  • Customer support agents and client onboarding managers looking to reduce ticket resolution times
  • Remote and hybrid companies aiming to eliminate meeting fatigue across global time zones
• Acquisition: Acquired by Atlassian Corporation for $975 Million

Key features of Loom

Loom's key features are

• Instant Link Sharing: As soon as you hit stop, your video is already uploaded and processed in the cloud, ready to paste as a shareable link or embed.
• Loom AI Workflows & Summaries: Automatically generates descriptive titles, chapter timestamps, bulleted summaries, action items, and text transcripts with zero manual typing.
• Filler-Word & Silence Removal: AI automatically strips "umms", "ahhs", and awkward pauses to make your delivery sound crisp, polished, and professional.
• Text-Based Video Editing: Trim or rearrange video sections by simply highlighting and deleting unwanted text in the auto-generated transcript.
• Interactive Viewer Engagement: Viewers can leave time-stamped comments, emoji reactions, and click custom in-video Calls-to-Action (CTAs).
• Deep Atlassian Integration: Embed and record Looms natively inside Jira issue tickets, Confluence team pages, and Trello cards with synced context.
• HD & 4K Multi-Source Recording: Flexible capture modes allowing screen-only, webcam-only, or picture-in-picture screen + camera recording with custom backgrounds and canvas drawing tools.
• Enterprise Security & Access Controls: Protects internal communications with Single Sign-On (SSO/SCIM), domain restrictions, custom retention rules, and password-protected links.

Loom Pricing

Loom offers a free starter plan alongside scalable paid business tiers backed by a 14-day free trial.

Starter (Free Forever):

• $0/month: Up to 25 videos per member and up to 5 minutes per recording
• Basic screen recording, standard video quality (720p), and unlimited viewer access

Business Plan:

• $18.00 per user/month: (billed annually) or monthly billing options
• Unlimited videos, unlimited recording duration, 4K HD recording, custom branding, viewer engagement insights, and video downloads

Business + AI Plan (Most Popular):

• $24.00 per user/month: Everything in Business plus the full Loom AI suite
• Automatic titles, AI chaptering, instant summaries, text-to-Jira bug report generation, automated filler-word removal, and silence trimming

Enterprise Tier:

• Custom enterprise contract pricing for organization-wide deployments with SSO/SCIM, Salesforce integration, advanced privacy retention policies, and Atlassian bundle discounts

Disclaimer: For current enterprise volume tiers, education/nonprofit discounts, and Atlassian suite bundling details, please visit the official Loom website at loom.com.

Who is using Loom?

Loom is used by over 25 million people across 350,000+ organizations worldwide, including

• Software Engineering Teams: Documenting pull requests, architectural decisions, and visual bug reproductions
• Product Managers & Designers: Sharing Figma walkthroughs, user journey flows, and sprint feature demos without booking live calls
• Sales & Account Executives: Standing out in client inboxes with personalized asynchronous video outreach that drives higher response rates
• Customer Success & Support Reps: Sending personalized screencasts to walk customers through technical troubleshooting steps
• Remote Company Leaders: Broadcasting transparent weekly company updates and strategy briefs across global time zones

Best Loom Alternatives

Some of the strongest Loom alternatives include

• Vidyard
• Wistia
• ScreenPal (Screencast-O-Matic)
• Supademo
• Vimeo (Record)
• Sendspark

Pros and Cons of Loom

Pros

• Unmatched recording speed—instant cloud processing creates shareable links the moment you stop recording
• Loom AI automatically cleans up filler words and writes accurate summaries and action items
• Seamless native integration across Atlassian tools (Jira, Confluence, Trello) and Slack
• Clean and intuitive viewer experience with speed controls, emoji reactions, and timecoded comments
• Robust cross-platform compatibility across Chrome extensions, macOS/Windows desktop, and mobile

Cons

• Free Starter plan is strictly capped at 25 total videos and 5-minute recording limits
• Advanced AI features require the higher-tier Business + AI plan ($24/user/mo)
• Does not focus on interactive step-by-step software click-through guides (unlike Supademo or Scribe)

Why Choose Loom?

Scheduling meetings across competing calendars and time zones slows team momentum. Loom enables rapid, human communication that respects everyone's focus time.

• Replaces up to 30% of unnecessary status meetings with quick 2-minute video memos
• Combines the warmth and clarity of face-to-face video with the flexibility of asynchronous messaging
• Empowers non-technical team members to record, edit, and share high-definition screencasts effortlessly
• Backed by Atlassian's secure enterprise infrastructure and deep workplace ecosystem connectivity

Loom vs. Competitors

The main difference between Loom, Vidyard, Wistia, and Supademo lies in primary workflow purpose. While Wistia focuses on public video marketing and lead capture, Vidyard targets sales prospecting pipelines, and Supademo builds interactive click-through product demos, Loom is purpose-built as the daily asynchronous video communication standard for workplace collaboration and internal productivity.

How do we rate Loom?

Loom Review

Loom remains the premier platform for asynchronous video communication in modern workplaces. By making screen recording and cloud sharing instantaneous, it eliminates the friction of scheduling meetings for simple updates. With its powerful Loom AI features—which automatically clean up verbal slip-ups, write concise meeting summaries, and generate bug reports directly into Jira—Loom transforms quick recordings into actionable workplace knowledge. For distributed teams and client-facing professionals seeking to collaborate faster without burning out on live calls, Loom is an indispensable tool.

Conclusion

Loom is a powerful video communication platform that simplifies how teams share ideas, updates, and feedback without relying on meetings. By allowing users to record their screen, camera, and audio simultaneously and instantly share a link, it bridges the gap between emails and live calls. Its biggest strength lies in speed and async collaboration. With features like instant sharing, video editing, comments, transcripts, and AI-generated summaries, it helps teams communicate clearly while saving time. The ability to host, organize, and search videos in one place also makes it valuable for documentation, training, and knowledge sharing. While it may not replace real-time communication entirely, its efficiency gains are undeniable.