Offrs

Offrs is an AI-powered platform that uses predictive analytics and big data to help agents generate high-quality seller listing leads efficiently and effectively.

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What is offrs?

  • Founders: Founded by Rich Swier.

  • Launch: Offrs launched around 2013 and has continually evolved its AI and marketing tools since then.

  • Use Cases:

    • Identifying homeowners likely to sell.

    • The use case also includes territory-based lead generation for agents and brokers.

    • We automate email, direct mail, and digital ad campaigns.

    • We manage and nurture leads using integrated marketing tools.

  • Technology:

    • Predictive analytics powered by machine learning.

    • The system analyzes over 250 data points related to homeowners and properties.

    • The system implements automated marketing workflows to facilitate lead outreach and follow-up.

Offrs is an AI-powered real estate platform that allows realtors to discover high-quality seller leads. Using predictive analytics with big data, Offrs analyzes data from hundreds of data points available nationally to identify the homeowners with the highest likelihood of selling within the next 12 months or predicted future. Offrs uses the latest machine learning models to help agents communicate effectively after receiving the best leads, automating marketing campaigns, and disseminating leads properly. The platform is tailored for modern real estate professionals who are looking to save time, focus on qualified leads, and increase their listings at a faster pace through intelligent data insights.

Key Features

Offrs key features are

  • Predictive Seller Algorithm: Employs artificial intelligence to find homeowners who are most likely to list their homes.
  • Territory Builder: Enables agents to identify specific areas to focus their marketing efforts on.
  • Automated Lead Delivery: Automatically delivers verified leads to your inbox on a daily basis.
  • Smart Data: Provides extensive homeowner information, including insights into the property.
  • Marketing Automation: Integrates email, digital, and direct mail campaigns.
  • Lead Guarantee: Guarantees a certain number of qualified leads every month.
  • Performance Dashboard: Measures campaign effectiveness and lead conversion.

Pricing

  • Starts around $299–$499 per month for basic lead access

  • Exclusive lead zones cost more than shared lists

  • Premium plans with inside sales support cost higher (up to around $800–$900+ per month)

  • Minimum contract terms often required

Disclaimer: For the latest and most accurate pricing information, please visit the official Offrs website.

 Who is using it?

A wide range of users and organizations are using Offrs

  • Real estate agents
  • Small real estate teams 
  • Brokerages 
  • Realtors 
  • Inside Sales Agents or lead qualifying teams

Alternatives

 

Some Offrs alternatives are

  • SmartZip
  • Leadflow
  • Reonomy
  • Zillow Premier Agent
  • BoldLeads

Conclusion

Offr puts real estate professionals in a position to compete with the use of predictive analytics and automation tools with AI on their side. Identifying homeowners that are most likely to sell quickly enables clients to work more efficiently in the time and maximization of conversion. Offrs' approach utilizes smart data, marketing automation, and lead delivery, making it a highly efficient solution for agents and brokers to increase their listing opportunities. Offrs simplifies the lead generation process, making consistent marketing dollars go further toward long-lasting, sustained growth and success.

 

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Frequently Asked Questions

Offrs uses AI and big data to predict which homeowners are most likely to sell and delivers qualified leads to real estate professionals.

The predictive model is reported to have over 70% accuracy in identifying potential sellers within a 12-month period.

Offrs provides the leads and marketing automation tools, but agents are responsible for personalized follow-up and closing.

Offrs offers a lead guarantee, expanding the targeted area if the minimum lead count isn’t achieved.

Yes, Offrs supports integrations with major CRMs and marketing tools for seamless lead management.

Absolutely. Offrs is designed for both new and experienced agents who want to generate consistent, high-quality seller leads.
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