Smart Targeting

What is Smart Targeting?

• Founder: Developed by Top Producer, a trusted real estate CRM brand under Constellation1 Inc.
• Launch: Introduced as part of Top Producer’s “Farming” and “Pro+ Farming” solutions.

• Use Cases:

  • Identify potential sellers in specific farm areas.

  • Automate marketing to likely sellers via multiple channels.

  • Track campaign performance and manage follow-up efficiently.

  • Nurture leads with market reports, CMAs, and updates.

• Technology:

  • Built using AI and predictive algorithms.

  • Analyzes over 20 years of data and thousands of property and homeowner attributes.

  • Uses advanced modeling to predict who is most likely to sell within 12 months.

Smart Targeting is an AI-powered real estate platform that allows real estate professionals to focus on the best opportunities. Instead of a general marketing strategy, Smart Targeting uses predictive analytics and machine learning to identify the homeowners most likely to sell. Once identified, the platform automates outreach across multiple channels such as digital advertising, email, and direct mail. Agents can allocate their marketing budget effectively by using the insights that Smart Targeting continuously refreshes. Smart Targeting makes lead generation easy, allowing agents to contact prospective sellers quickly, while also allowing staff to easily reduce manual paperwork and continue to improve the close rate.

Key Features

Smart Targeting key features are

• Predictive analytics engine identifies the top 20% of potential homeowner prospects likely to sell.
• You can create a custom farm area by either entering a ZIP code or directly selecting a location on the map.
• Multi-channel campaigns with automation included (email, SMS, digital ads, and direct mail).
• Real-time dashboard reporting and ROI tracking are also available.
• The system integrates with Top Producer CRM, allowing users to access lead management capabilities.
• The system generates automatic reports that include follow-ups, valuations, and updates.
• A user-friendly interface presents campaigns with an easy-to-set-up and track method.

Pricing

• Custom quote based
• Monthly subscription
• Premium CRM add-on
• Higher-tier plans

Disclaimer: For the latest and most accurate pricing information, please visit the official Smart Targeting website.

Who is using it?

A wide range of users and organizations are using Smart Targeting 

• Real estate listing agents
• Independent realtors
• Small to mid-size teams
• Local market specialists
• Growth-focused brokers

Alternatives

Some Smart Targeting alternatives are

• SmartZip
• BoomTown
• Lofty (Chime)
• HubSpot Sales Hub
• LeadSquared

Conclusion

Real estate professionals can be laser-focused on high-value prospects and maximize their marketing ROI with Smart Targeting, a robust, AI-powered solution. Employing predictive data and automated outreach, Smart Targeting takes the guesswork out of farming and prospecting. Integrated with Top Producer CRM, agents will be able to manage everything from lead capture through conversion in one location. While its cost may exceed regular CRMs, the targeting precision and automation combined will prove an invaluable tool for serious agents and brokerages looking to gain a competitive advantage and establish local market dominance.

People are also reading 

• REimagine Home
• Virtual House Flip
• SofaBrain
• ArchitectGPT
• Deli