Make

What is Make.com?

Make is a visual workflow automation platform that allows users to connect various apps, services, and business tools to automate routine processes. It allows users to create workflows using a drag-and-drop interface, allowing data to flow between applications without the need for extensive coding knowledge. Make offers for thousands of connectors, including CRM, marketing, productivity, communication, and artificial intelligence products. Users can build simple automations or large multi-step workflows that include conditions and custom logic. Organizations, marketers, developers, and teams commonly use it to save time, decrease manual labor, and streamline everyday activities.

• Founder: Ondřej Gazda and team (originally launched as Integromat)
• Launch: 2012 (rebranded as Make in 2022)
• Use Cases: Automating business tasks, CRM integration, workflow orchestration, AI-powered operations, enterprise process automation
• Technology: Visual no-code builder, 2,000+ app integrations, AI toolkit, webhooks, APIs, enterprise-grade security

Make.com, formerly Integromat

Make.com was formerly known as Integromat. The company launched in 2012 and rebranded Integromat as Make in 2022.

The rebrand represented a broader focus on visual automation and workflow orchestration rather than simple app-to-app integrations. Today, Make combines its visual scenario builder with thousands of app integrations, APIs, webhooks, AI tools, and AI agents. This means users searching for Make.com formerly Integromat, are essentially looking at the same automation platform under its newer Make brand.

Make AI Key Features

Make key features are

• Visual Workflow Builder: Make provides a visual canvas where users can build workflows by connecting modules together. Each module represents an action, trigger, search, or transformation.
• Make Connector: A Make connector allows Make to communicate with an external application or service. Connectors provide ready-made modules for performing actions such as creating records, retrieving information, sending messages, updating databases, or triggering workflows. If a particular application is not available as a pre-built connector, users can often connect it through Make's API, HTTP modules, webhooks, or custom integration capabilities.
• 3,000+ App Integrations: Connect popular business, marketing, productivity, CRM, and communication applications.
• AI Automation: Build workflows that use AI models and AI applications to automate tasks and decision-making.
• Multi-Step Workflows: Create complex scenarios with multiple actions, conditions, filters, and branching paths.
• API Integration: Connect custom applications and services using APIs, webhooks, and HTTP requests.
• Data Transformation: Automatically filter, format, map, and transform information as it moves between applications.
• Webhooks: Trigger workflows instantly when they receive new data or events.
• Make AI Agents: Make AI Agents bring goal-driven AI capabilities into Make workflows. Instead of following only fixed instructions, an AI agent can interpret a task, choose available tools, and determine which actions are needed to reach a goal.
• Make Social Media Automation Tool: Make can also be used as a social media automation tool by connecting social platforms with content, marketing, CRM, analytics, and scheduling applications.
• Workflow Monitoring: Track automation runs, identify errors, and monitor workflow performance from a centralized dashboard.
• AI Agents: Build autonomous workflows that can perform tasks and make decisions based on defined goals and available tools.

Make Pricing

Make.com pricing is based on monthly credits. Make defines a credit as the unit consumed when an automation performs an operation, although AI-related credit usage can vary depending on the feature and AI provider.

• Free: $0/month — 1,000 credits/month, with access to core automation features.
• Core: Starts at around $9/month for 10,000 credits/month.
• Pro: Starts at around $16/month for 10,000 credits/month, with additional advanced features.
• Teams: Starts at around $29/month for 10,000 credits/month, designed for collaboration and team workflows.
• Enterprise: Custom pricing, with advanced security, governance, analytics, SSO, audit logs, and dedicated support.

The free plan includes up to 1,000 credits per month, 3,000+ apps, routers and filters, and a 15-minute minimum interval between scheduled runs. Core adds unlimited active scenarios and more scheduling control, while Pro adds features such as priority execution, custom variables, and full-text execution-log search. Make's pricing can vary based on the number of credits selected, and additional credits may incur an additional charge.

Disclaimer: For the latest and most accurate pricing information, please visit the official Make.com website.

Who Is Using Make?

Make is used by individuals, startups, agencies, marketing teams, developers, operations teams, and enterprises.

• Startups & Small Businesses – Automate repetitive tasks and connect essential business tools.
• Marketing Teams – Automate lead management, campaigns, reporting, and content workflows.
• Sales Teams – Automate lead capture, CRM updates, follow-ups, and notifications.
• Operations Teams – Connect different systems and streamline day-to-day processes.
• Developers – Build API-based workflows, webhooks, and custom integrations.
• Agencies – Manage automation projects and workflows for multiple clients.
• HR Teams – Automate employee onboarding, notifications, and administrative processes.
• Enterprise Organizations – Manage complex, large-scale workflows with advanced security and governance features.

What Make.com is used for?

Make.com (formerly Integromat) is a no-code/low-code automation platform used to connect apps and automate workflows. it helps you automatically move data and trigger actions between different tools without manual work.

• Workflow Automation: Automate repetitive tasks (e.g., when a form is submitted → send email → save to Google Sheets)
• App Integrations: Connect apps like Gmail, Slack, Notion, Shopify, etc.
• Data Processing: Transform, filter, and organize data between apps
• Marketing Automation: Automate emails, leads, and CRM updates
• E-commerce Automation: Order processing, inventory updates, customer notifications
• Scheduling Tasks: Run workflows at specific times or triggers

What are the best Make Alternatives?

Some Make alternatives are

• Zapier
• n8n
• Pipedream
• Microsoft Power Automate
• Workato
• Activepieces
• Boomi

Make was founded in 2012 and has grown into a major visual workflow automation platform. Today, it serves more than 400,000 customers worldwide and provides access to 3,000+ pre-built app integrations. The platform also offers 300+ AI app integrations and supports custom API connections for tools that are not available in its app library. Make has expanded into AI agents and advanced workflow orchestration, while its enterprise platform includes features such as analytics, SSO, audit logs, and governance controls. Make also maintains strong user ratings, including 4.7/5 on G2 and 4.8/5 on Capterra.

Pros and Cons of Make

Pros

• Visual drag-and-drop workflow builder
• 3,000+ app integrations
• Powerful multi-step automation capabilities
• Supports APIs, webhooks, filters, and custom logic
• Flexible AI automation features
• Free plan available
• Suitable for both simple and complex workflows
• Detailed workflow monitoring and error handling

Cons

• Can have a learning curve for beginners
• Complex workflows may become difficult to manage
• Credit-based pricing can become expensive at higher usage
• Advanced features are mainly available on paid plans
• Some integrations may require technical knowledge
• Troubleshooting complex scenarios can take time

Make Vs Competitors

Make's biggest advantage is its visual approach to complex workflow automation. Compared with Zapier, Make generally provides more granular control over branching, data handling, and multi-step scenarios. n8n offers strong customization and self-hosting capabilities, while Power Automate integrates particularly well with Microsoft's ecosystem. Workato is more focused on enterprise automation and integration.

Make Video/Demo

How We Rate Make?

Make.com Review

Make is one of the strongest options for users who need more control over their workflow automation than simple trigger-and-action tools typically provide. Its visual scenario builder makes complex processes easier to understand, while routers, filters, webhooks, APIs, data transformation, and thousands of integrations provide considerable flexibility.

The addition of Make AI and Make AI Agents makes the platform more relevant for businesses moving from traditional automation toward AI-assisted and agentic workflows. Make AI Agents can use connected tools and scenarios to handle tasks that require more flexible decision-making.

The biggest downside is the learning curve. Beginners may find the visual builder more complex than simpler automation platforms, particularly when workflows contain many branches and conditions. Credit-based pricing also means businesses need to monitor usage as automation volume increases.

Overall, Make is a strong choice for businesses, marketers, developers, agencies, and operations teams that want a flexible platform for both traditional workflow automation and newer AI-powered processes.

Conclusion

Make is a powerful visual workflow automation platform for connecting applications, automating repetitive tasks, and building complex business processes. Its 3,000+ app integrations, visual scenario builder, APIs, webhooks, routers, filters, and data-processing capabilities make it suitable for everything from simple personal automations to sophisticated business workflows.

The platform becomes even more capable with Make AI and Make AI Agents, which add AI-powered processing and goal-driven automation to traditional workflows. Businesses can use Make AI Agents for customer support, sales research, content marketing, SEO, market research, and other processes that require more flexible decision-making.

With a free plan and paid options starting at $12/month for 10,000 credits, Make is worth considering for teams that need more flexibility than basic automation platforms provide. Its main drawback is the learning curve, but users willing to learn the visual builder can create highly customized and powerful automations.

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