What is Powder?
- Founders: Stanislas Coppin, Barthélemy Kiss, Yannis Mangematin, Christian Navelot
- Launch: Early 2020 (App Store debut around April 10, 2020)
- Use Cases: Capturing gameplay highlights, auto-montage creation, clipping streams, editing for TikTok/Shorts, content growth automation
- Technology: Proprietary AI models (game-specific, audio/emotion detection, chat spike analysis), native Windows screen recorder, on-device processing, optional AMD-accelerated real-time montage via NPUs
Powder is an AI-powered gaming assistant that offers gamers and content creators a user-friendly option to save their best moments in a game. It is a Windows-only software that was founded in 2020 and runs on your PC to save on expensive cloud costs while being able to access up to 100 highlights for one session. In addition to all this, Powder features a powerful AI suite with more than 30 game models and emotion/community-detection AI, which allows clips to be created from live traffic and recorded video without issue. Through the native recorder, Powder can record in ultra-high with the option to allow AI to pin clip moments from the footage, making sure they are promising clips. The edit process is easy with the option to flip between horizontal and vertical with one click, an automatic captioning system to see everything, and the ability to quickly organize clips together for montages. For creators who want speed, Powder Pro additionally has AMD’s XDNA™ NPUs that will allow users to create automontages in real time without hurting performance. They aim to be "the camera of the metaverse" while building a community of 1.5 million gamers and reducing hours of editing work down to seconds of quality content for TikTok, Instagram, YouTube Shorts, etc.