Frase

What is Frase?

Frase is an AI-powered SEO and content optimization and AI visibility platform that helps teams research, write, optimize, and manage content in one place. It analyzes top search results, generates content briefs, and writes drafts in your brand voice while scoring them for both Google rankings and AI search visibility. The platform also publishes content to your CMS, monitors performance, and suggests updates when rankings drop, making it easier to create content that ranks and gets cited by AI tools.

Originally co-founded by Tomas Ratia and Robbie Britt in Boston, Massachusetts, and subsequently scaled under CEO Shegun Otulana, Frase serves over 30,000 marketing teams, agencies, and digital publishers worldwide. Rebuilt to meet the demands of modern search, Frase introduced native Dual SEO + GEO Scoring and autonomous Content Guard decay monitoring. Marketers and editorial teams using Frase report cutting SERP research and content brief creation time from hours down to under 10 minutes per article while significantly improving citation visibility across generative AI search platforms.

• Founder / Leadership: Tomas Ratia & Robbie Britt (Original Co-founders); Shegun Otulana (CEO)
• Launch Year: 2017 (Comprehensively rebuilt in 2026 for AI Visibility & GEO)

Use Cases:

• Automating competitor SERP analysis, heading extraction, and structured content brief creation
• Optimizing drafts with dual SEO and GEO scoring to rank on Google and gain citations in AI engines (ChatGPT, Perplexity)
• Drafting full long-form articles, intros, FAQs, and topic expansions with integrated AI writing assistance
• Monitoring published URLs for search ranking decay and automatically drafting refresh fixes via Content Guard

Technology:

• Real-time Google SERP scraping and semantic entity extraction engine benchmarking top-20 search results
• Generative Engine Optimization (GEO) scoring model evaluating RAG clarity and AI answer engine citation patterns
• Automated rank and traffic decay tracking syncing bi-directionally with Google Search Console (GSC)

Target Users:

• SEO directors, content strategists, and in-house marketing teams scaling organic inbound traffic
• Digital marketing and content agencies delivering structured briefs and rank-ready articles to clients
• Affiliate publishers and niche website builders targeting high-intent commercial keywords
• Content creators using writing tools to brainstorm article structures, refine draft voice, and eliminate writer's block

Corporate Entity: Operates as an independent developer and SEO technology company (Frase.io)

Key features of Frase

Frase's key features are

• Automated SERP Research & Briefs: Analyzes the top 20 Google search results in seconds, extracting headings, questions (from People Also Ask, Reddit, and Quora), and semantic topics into complete briefs.
• Dual SEO + GEO Content Scoring: Evaluates your writing in real time against both traditional organic Google ranking factors and Generative Engine Optimization (GEO) citation benchmarks for ChatGPT, Perplexity, and Gemini.
• Integrated AI Writer: Generate article introductions, paragraph completions, FAQ sections, bullet points, and full section drafts directly inside the rich text editor.
• Content Guard Decay Remediation: Connects to Google Search Console to detect declining URLs, automatically drafting targeted content updates and republishing upon approval.
• AI Search Visibility Tracker: Monitors target prompt queries across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews to track when your domain gets cited as a source.
• Topic & Entity Modeling: Identifies essential semantic entities, related keywords, and topical depth gaps that competitors cover so your article achieves complete topical authority.
• 1-Click CMS Publishing & FraseCMS: Push polished articles directly to WordPress, Webflow, Sanity, and Wix, or publish straight to FraseCMS (free for up to 100,000 monthly page views).
• Brand Voice & Custom Governance: Train the AI on your brand's specific editorial guidelines, preferred terminology, and tone of voice to maintain consistent publishing standards.

Frase Pricing

Frase offers tiered subscription plans with a 7-day trial, structured around monthly article volume, domain tracking, and AI visibility monitoring.

Starter Plan:

• Starts at $39/month (billed annually as $468/year) or $49/month (billed monthly)
• Includes 1 user seat, 1 domain, 10 articles/month, 50 audit pages, 25 AI generations, 10 Content Guard watched pages, and tracking across ChatGPT & Google AI

Professional Plan (Most Popular):

• Starts at approximately $97/month to $115/month (billed annually or monthly)
• Includes 3 user seats, 5 domains, 40 articles/month, 250 audit pages, 100 AI generations, 20 AI diagrams, 75 Content Guard watched pages, and tracking across ChatGPT, Google AI, and Perplexity

Scale Plan:

• Starts at $239/month (billed annually) or $299/month (billed monthly)
• Includes 5 user seats, 10 domains, 100 articles/month, 1,000 audit pages, 350 AI generations, 50 AI diagrams, 300 Content Guard watched pages, and tracking across ChatGPT, Google AI, Perplexity, Claude, and Gemini

Enterprise Tier:

• Custom pricing for large publishing networks and global agencies requiring custom article volumes, unlimited seats, custom API integrations, SSO, and dedicated onboarding

Disclaimer: For the latest plan limits, pay-as-you-go overage rates ($29/mo per extra seat), and promotional discounts, please visit the official Frase pricing portal at frase.io/pricing.

Who is using Frase?

Frase is designed for a broad range of search marketers and content creators, including

• In-House SEO & Content Marketers: Accelerating the production of search-optimized pillar guides and commercial product roundups
• Digital Marketing Agencies: Creating comprehensive, client-ready content briefs and collaborating across multi-writer teams
• Affiliate Bloggers & Niche Publishers: Optimizing informational articles for high topic authority and featured snippet dominance
• Copywriters & Freelance Researchers: Saving hours of manual Google searching by extracting competitor headings and FAQs instantly
• Content Creators: Using writing tools to brainstorm article structures, refine draft voice, and eliminate writer's block
• E-Commerce Merchandisers: Crafting high-converting, search-friendly category buying guides and landing page content

Best Frase Alternatives

Some of the strongest Frase alternatives include

• Surfer SEO
• Clearscope
• Writesonic
• MarketMuse
• GravityWrite
• NeuronWriter

Pros and Cons of Frase

Pros

• Best-in-class content brief generator condenses 20+ SERP competitor pages into structured outlines in under two minutes
• Pioneering Dual SEO + GEO Scoring ensures content ranks on Google while earning citations in ChatGPT, Perplexity, and Gemini
• Content Guard connects to Google Search Console to detect declining traffic and draft automatic refresh fixes
• Integrates People Also Ask, Reddit, and Quora queries directly into the outline research builder
• Affordable pricing structure compared to enterprise optimization suites like Clearscope and MarketMuse

Cons

• Does not offer a permanent free tier after the 7-day trial period concludes
• Does not include backlink analytics or domain authority metrics, requiring external tools like Ahrefs or Semrush
• AI-generated text drafts require human editing to ensure personal brand voice and narrative depth
• Monthly article and AI generation allowances require capacity monitoring on entry-level plans

Why Choose Frase?

Frase is the premier choice for content marketers, SEO professionals, and publishers who want to streamline SERP research, optimize for both Google and AI search engines, and automate content maintenance in one cohesive platform.

• Replaces 2 to 3 hours of manual competitor SERP research with automated 60-second brief generation
• Scores your articles for both Google organic ranking and AI answer engine citation readiness
• Protects your rankings with automated content decay detection and GSC-powered refreshes
• Publishes finished drafts directly to WordPress, Webflow, and Sanity with a single click
• Provides exceptional value compared to more expensive standalone content optimization tools

Frase vs. Competitors

The main difference between Frase, Surfer SEO, Clearscope, and Writesonic is that Frase delivers the fastest SERP-to-brief research workflow and pioneered dual SEO + GEO scoring with automated decay remediation via Content Guard, whereas Surfer SEO emphasizes granular NLP entity density scoring, Clearscope focuses on high-end enterprise editorial benchmarking, and Writesonic operates primarily as an automated multi-template AI article writer. Frase stands out for its research brief automation, GEO AI visibility tracking, and accessible pricing.

How do we rate Frase?

Frase Review

Frase has transformed from a traditional content research utility into a modern SEO and Generative Engine Optimization (GEO) power tool. While many first-generation optimization tools remain stuck in old keyword-stuffing formulas, Frase recognized early that the search landscape has shifted toward entity authority and AI answer engine visibility. Its automated content brief workflow remains the fastest in the industry for turning raw SERP data into actionable outlines. With the addition of dual scoring and automated decay monitoring via Content Guard, Frase ensures that articles not only rank on launch day but maintain their authority over time. For SEO specialists, agencies, and web publishers looking to maximize search ROI, Frase is an outstanding platform.

Conclusion

Frase helps users create and optimize content by combining AI writing with GEO SEO research, ai search visibility, and SERP analysis in one platform. Instead of juggling multiple tools, users can generate briefs, write content, and optimize for search intent efficiently. This makes it especially useful for marketers and SEO professionals. Overall, Frase streamlines the content workflow, helping users produce well-structured, search-optimized content faster while improving their chances of ranking higher.