Sendible

What is Sendible?

Sendible is an all-in-one social media management platform designed mainly for agencies, marketers, and businesses managing multiple accounts. It allows users to plan, schedule, publish, and monitor content across platforms like Instagram, Facebook, LinkedIn, and more from a single dashboard. It also offers collaboration tools, automated reporting, and client approval workflows, making it easier to manage campaigns at scale. With features like bulk scheduling, analytics, and white-label options, Sendible helps teams save time and deliver consistent social media performance.

Sendible was founded in 2009 by Gavin Hammar in London, UK, and was acquired by Traject in 2021 (later joining the ASG family of software platforms). The platform serves over 30,000 agencies, marketing professionals, and brand managers across more than 100 countries. Sendible users schedule and publish tens of millions of social posts annually. Backed by direct API partnerships across Meta, Google, LinkedIn, and TikTok, agencies using Sendible report saving up to half their working week on manual reporting, scheduling, and client approval processes.

• Founder / Leadership: Gavin Hammar (Founder)
• Launch Year: 2009

Use Cases:

• Managing multi-client social media campaigns across separate, segregated brand dashboards
• Setting up automated client review, revision, and one-click post approval workflows
• Deploying white-label client portals with custom agency branding, domain, and colors
• Generating and scheduling custom automated PDF client performance reports

Technology:

• Multi-tenant agency workspace architecture isolating individual client assets and credentials
• Direct REST API graph integrations across Meta, LinkedIn, X, TikTok, Google, and YouTube
• Automated report compilation engine integrating social engagement with Google Analytics data

Target Users:

• Digital marketing agencies and boutique social media management firms
• Freelance social media consultants handling multiple client accounts
• Multi-location franchises and enterprise corporate marketing departments
• Brand managers requiring structured internal compliance and content approvals

Acquisition: Acquired by Traject / ASG in 2021; operates as a leading agency-focused software brand

Key features of Sendible

Sendible's key features are

• Client-Centric Workspaces: Organize social accounts, media libraries, and team members into isolated client dashboards to prevent cross-brand mistakes.
• Custom Client Approval Workflows: Send draft posts to clients or internal reviewers for one-click approval or feedback before anything is published.
• White-Label Agency Portals: Brand the entire Sendible platform with your own agency logo, custom domain name, and color palette so clients see your agency identity.
• Multi-Channel Smart Composer: Customize copy, hashtags, mentions, and visual assets for each network individually within a single master compose window.
• Automated White-Label Reporting: Build drag-and-drop client performance reports with custom agency headers, automated monthly email delivery, and Google Analytics integration.
• Centralized Priority Social Inbox: Monitor, triage, assign, and reply to comments, direct messages, and brand mentions across all client accounts in one unified stream.
• Integrated Creative Suite: Access Canva, Pexels, and Giphy directly inside the publishing dashboard, along with an AI copy assistant for fast caption writing.
• Content Curation & RSS Auto-Publishing: Automatically import and queue relevant industry articles from RSS feeds or use built-in Google Alerts to keep client feeds consistently active.

Sendible Pricing

Sendible offers a 14-day free trial on all plans (no credit card required) alongside tiered monthly and annual subscription options designed to scale with agency growth.

Creator Plan:

• Starts at $29/month (or $25/month billed annually)
• 1 user, 6 social profiles, unlimited scheduling, social listening, and basic reporting

Traction Plan:

• Starts at $89/month (or $76/month billed annually)
• 4 users, 24 social profiles, custom approval workflows, user permissions, and team collaboration

White Label / Agency Plan:

• Starts at $240/month (or $204/month billed annually)
• 10 users, 60 social profiles, fully branded client portals, custom domain, white-label reporting, and dedicated client workspaces

Custom / Enterprise Tier:

• Custom pricing for large agencies requiring 100+ profiles, custom user seats, and dedicated account management

Disclaimer: For the latest feature rollouts, profile limits, and annual billing terms, please visit the official Sendible pricing page at sendible.com/pricing.

Who is using Sendible?

Sendible is designed for a broad range of agency and multi-brand marketing teams, including

• Digital Marketing Agencies: Managing multi-client publishing schedules, approval chains, and client deliverables
• Social Media Freelancers: Seeking a professional, white-labeled client portal to impress and retain clients
• Franchise Networks & Multi-Location Brands: Standardizing brand messaging across regional pages
• Corporate Marketing Departments: Requiring multi-tier internal approvals between content writers and legal compliance
• Content Creators: Using writing tools to draft multi-channel campaign briefs, social strategies, and client onboarding questionnaires
• Small Business Consultancies: Automating client social presence with curated RSS feeds and scheduled queue presets

Best Sendible Alternatives

Some of the strongest Sendible alternatives include

• Publer
• Metricool
• Later
• Sprout Social
• Agorapulse
• Hootsuite

Pros and Cons of Sendible

Pros

• Purpose-built for agency operations with dedicated client workspaces and approval hierarchies
• Fully customizable white-label client portal enhances agency branding and client trust
• One-click custom PDF reporting can be scheduled for automated delivery to client inboxes
• Multi-channel Smart Composer tailors character counts, aspect ratios, and hashtags per platform easily
• Comprehensive customer support with onboarding assistance and high reliability

Cons

• Entry-level Creator plan ($29/mo) lacks team collaboration and approval workflows
• The full white-label experience requires the Agency tier starting at $240/month
• Interface can feel complex for solo creators who only manage one or two personal accounts
• Analytics depth for specialized competitor benchmarking is less granular than dedicated analytics tools like Metricool

Why Choose Sendible?

Sendible is the ideal choice for marketing agencies and consultancies that need an organized, professional platform built to manage multiple clients at scale.

• Keeps client accounts segregated in isolated workspaces to eliminate posting errors
• Streamlines client feedback with seamless, one-click content approval portals
• Strengthens your agency brand through complete white-label software customization
• Automates time-consuming client reporting with branded, schedulable PDF decks
• Centralizes engagement, publishing, and analytics across all major social networks

Sendible vs. Competitors

The main difference between Sendible, Publer, Metricool, and Sprout Social is that Sendible is architected specifically around agency client management—offering dedicated client workspaces, white-label client dashboards, and multi-tier approval flows, whereas Publer focuses on modular per-account slider pricing, Metricool specializes in deep performance and competitor analytics, and Sprout Social targets enterprise corporations at a premium price point. Sendible stands out for its agency-client relationship tools and white-label capabilities.

How do we rate Sendible?

Sendible Review

Sendible has earned its reputation as the gold standard in agency social media management software. While many tools try to serve every segment from casual hobbyists to enterprise corporations, Sendible knows its core audience: digital agencies and consultants managing multi-brand portfolios. By providing dedicated client dashboards, seamless approval workflows, and white-label client portals, it directly addresses the friction points that cause agency burnout. For marketing agencies and growing consultancies looking to streamline client approvals, automate reporting, and scale their client roster, Sendible is an exceptional platform.

Conclusion

Sendible helps teams and agencies manage multiple social media accounts by centralizing scheduling, publishing, and analytics in one platform. Instead of juggling different tools, users can plan content, collaborate with clients, and track performance efficiently. This is especially useful for agencies handling multiple brands. Overall, Sendible streamlines social media workflows, helping users save time, stay organized, and deliver more consistent, data-driven results.