What is rasa.io
- Founder: Justin Kistner
- Launch: 2016
- Use Cases:
- Automated email newsletters
- Personalized content marketing
- Audience engagement and retention
- Thought leadership distribution
-
Technology:
- Artificial Intelligence
- Machine Learning
- Natural Language Processing
Rasa.io is an AI powered platform that is transforming how enterprises send and manage newsletters through automating content curation and personalization. Instead of manually selecting articles for each newsletter on the platform, the artificial intelligence recommendation engine finds relevant, interest-based content for each subscriber. The system also identifies reader preferences, thus keeping newsletters always relevant and captivating. It is a platform for marketers, publishers, associations, and B2B teams that eventually translates into improved open rates, click-through rates, and subscriber loyalty. It requires little setup and ongoing automation, leaving teams to carry on communicating regularly while freeing up time and resources, making email-only newsletters smarter and more effective.
Key features
- AI-Powered Content Curation would catch and collect articles matching user profile interests from predefined sites to publish an article for subscribers.
- Tailored Newsletters: Sends out personalized content to the respective reader such that both the relevance and engagement aspects improve.
- Smart Learning Engine: Adapts to user behavior when clicked and reads forever to rework the recommendations.
- Automated Scheduling: Sending emails as the dates are defined without any need for a manual operation for these newsletters.
- Intelligent Reader Segmentation: Intelligent grouping of readers according to what kind of content they want to read and how they engage with such content.
- Brand Customization: The full newsletter design can also be customized to fit the brand.
- Analytics and Insights: Open rates and click rates track engagement metrics to optimize performance.
- Integration Support: The tool integrates with existing email and marketing tools for seamless workflows.
Pricing
Rasa.io provides a few flexible subscription plans, each designed according to the number of subscribers and features needed. Organizations have to select which plan suits them best for small teams, growing organizations, or larger enterprises.
Who Is using?
- B2B marketers Content marketing teams
- Publishers and media companies
- Industry Associations
- Consultants and thought leaders
- SaaS Companies
Alternatives
- Curata
- Feedly
- Mailchimp
- Substack-
- HubSpot Email Marketing
Conclusion
Rasa.io is a powerful solution for businesses that would like to modernize their newsletters by sending AI-driven, personalized ones. It reduces the time and enhances the viewer-audience relationships by automating content discovery according to individual readers and personalizing newsletters for each one. With an intelligent learning system and ease of use, Rasa.io provides a simple and value-for-money solution for effective, scalable email marketing.
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