What is Microsoft Bing?
- Founder: Microsoft
- Launch: June 2009
- Use Cases: Web search, academic research, image discovery, shopping, business advertising, local search, news browsing
- Technology: Artificial Intelligence, Machine Learning, Natural Language Processing, Web Crawling Algorithms
Bing is Microsoft's official search engine, which launched in 2009 as the next phase in improving internet searching through intelligent, user-first features. Bing is not a conventional search engine. It is a one-of-a-kind platform that uses artificial intelligence, automated machine learning, and natural language processing to interpret search intent and provide tailored, contextualized search experiences. Bing offers a clean and straightforward design that allows for visual interactions when searching the web, videos, images, and news. Bing also contains specific tools, such as out-of-market features for Translation, Academic Search, Shopping Search, and Business Search, to ensure that the platform can meet any need. Bing is seamlessly integrated with Microsoft Edge, Microsoft Windows, and AI services, resulting in simplicity of use and maximum benefit to productivity, whether for individual or professional interactions. Again, Bing is an easy-to-use tool that has been designed to provide daily consumers with short answers, local information, and personalized content, while corporate users can utilize Bing Ads to expand their marketing reach beyond the web. Bing continues to expand and adapt as Microsoft improves AI capabilities such as automated machine learning, real-time situations, and human-computer interactions. This expansion opens up various publication possibilities, such as textual content or audio, broadening its capabilities beyond that of a standard search engine.
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