Mention

What is Mention?

Mention is a media monitoring and social listening tool that helps businesses track online conversations about their brands, products, competitors, and industries. It collects publicly available mentions from social media, websites, blogs, forums, and news sources, enabling marketers to understand audience sentiment, monitor brand reputation, and identify emerging trends. Mention also offers analytics, reporting, and social media management capabilities to help marketing teams make informed decisions using online conversation data.

Mention provides online media monitoring and social listening capabilities for businesses seeking to understand their digital presence. According to its official website, the tool monitors more than 1 billion sources, supports real-time tracking, and offers access to data spanning up to 2 years through applicable historical-data options. Its features include sentiment analysis, share-of-voice measurement, customizable reports, competitor monitoring, and audience insights. Mention supports monitoring across multiple social networks and online publishing sources. Availability of historical data and certain advanced features depends on the applicable plan.

• Core Focus: Media Monitoring, Web & Social Brand Listening, Sentiment Analysis & Multi-Channel Publishing
• Platform Type: Web & Mobile SaaS Brand Intelligence & Social Management Suite

Use Cases:

• Monitoring brand mentions, product keywords, and executive leadership names in real time across web and social channels
• Benchmarking brand share of voice and audience sentiment against direct industry competitors
• Preventing PR crises by setting up instant email and push notification alerts for negative sentiment spikes
• Scheduling and auto-publishing content across Facebook, Instagram, LinkedIn, X, and Pinterest via an integrated content calendar

Technology:

• Real-time web crawler and social API ingestion engine indexing blogs, news outlets, forums, and social channels
• Advanced Boolean search query builder supporting complex search strings, proximity filters, and language exclusions
• Automated natural language processing (NLP) sentiment engine categorizing mentions into positive, neutral, or negative feedback

Target Users:

• PR Agencies, Brand Managers, and Communications Directors tracking media coverage
• Digital Marketing Agencies and Social Media Managers requiring multi-client brand monitoring
• Small to Mid-Market Businesses (SMBs) keeping tabs on customer sentiment and reviews
• Content creators using writing tools to draft PR monitoring guides, social media strategy blueprints, and software reviews

Corporate Entity: Mention Solutions SAS (Acquired by MyNewsDesk / Paris, France & New York, USA)

Key features of Mention

Mention's key features are

• Real-Time Web & Social Monitoring: Track brand names, keywords, and URLs across blogs, forums, news sites, and social media.
• Boolean Search Alerts: Fine-tune queries with Boolean operators (AND, OR, NOT, NEAR) to isolate targeted brand conversations.
• Automated Sentiment Analysis: Instantly score incoming mentions to gauge audience mood and identify customer dissatisfaction early.
• Competitive Benchmarking: Compare brand reach, mention volumes, and sentiment side-by-side against key competitors.
• Social Media Publisher: Draft, preview, schedule, and auto-publish content across major social channels directly from the dashboard.
• Customizable PDF Reports: Export automated performance reports and share of voice analytics branded for agency clients.

Mention Pricing

Mention offers a 14-day free trial along with flexible monthly and annual subscription plans (annual billing saves ~20%).

Trial & Subscription Tiers:

• 14-Day Free Trial: Full access to features with no initial credit card requirement
• Solo Plan (~$41/mo billed annually or $49/mo): 1 user, 2 alerts, 5,000 mentions tracked per month, and 5 social accounts for scheduling
• Pro Plan (~$83/mo billed annually or $99/mo): 5 users, 5 alerts, 10,000 mentions tracked per month, 10 social accounts, and social listening features
• ProPlus Plan (~$149/mo billed annually or $179/mo): 10 users, 7 alerts, 20,000 mentions tracked per month, 15 social accounts, Boolean search, and premium support
• Company Plan (~$333+/mo billed annually or custom): Unlimited users, 10+ alerts, 100,000+ mentions tracked, dedicated account manager, and custom SLA

Disclaimer: Pricing plans, mention quota volume caps, and add-on costs change periodically. Visit mention.com/en/pricing for current rates.

Who is using Mention?

Mention is designed for PR professionals, agencies, and brands, including

• PR & Comms Specialists: Tracking press coverage, media mentions, and executive reputation in real time
• Digital Marketing Agencies: Monitoring multi-client brands and delivering white-label share of voice reports
• SMBs & E-Commerce Brands: Monitoring customer reviews, forum discussions, and product feedback
• Content Creators: Using writing tools to draft brand monitoring strategies, PR blueprints, and EdTech/marketing tool reviews

Best Mention Alternatives

Some of the top Mention alternatives include

• Brand24
• Talkwalker
• Agorapulse
• Sprout Social
• Hootsuite
• Metricool

Pros and Cons of Mention

Pros

• Accessible, mid-market pricing compared to enterprise heavyweights like Talkwalker and Brandwatch
• Clean, user-friendly interface that combines media monitoring with social media posting tools
• Powerful Boolean query search capability reduces noise and focuses on exact brand keywords
• Real-time push and email notifications enable rapid PR crisis intervention

Cons

• Monthly mention quotas on entry-level plans can be reached quickly during viral spikes
• Advanced Boolean search functionality requires a ProPlus plan or higher
• Visual image and video logo recognition features are less comprehensive than enterprise tools like Talkwalker

Why Choose Mention?

Mention is the top choice for SMBs, PR professionals, and marketing agencies seeking an intuitive, cost-effective platform that pairs real-time web and social listening with multi-channel content publishing.

• Features Boolean search queries and automated sentiment analysis
• Includes integrated social media publishing and content scheduling tools
• Offers competitive benchmarking and customizable PDF client reporting

Mention vs. Competitors

The main difference between Mention, Brand24, and Talkwalker is that Mention balances real-time web/social monitoring with integrated multi-channel social post scheduling at an accessible price point, whereas Brand24 focuses almost exclusively on social sentiment scoring, and Talkwalker targets high-end enterprise consumer intelligence with visual video logo recognition. Mention stands out for its user-friendly balance of media monitoring and social publishing.

How do we rate Mention?

Mention Review

Mention is an exceptional, highly practical media monitoring and brand listening platform that hits the sweet spot for growing businesses, PR specialists, and marketing agencies. By tracking conversations across news sites, blogs, forums, and social channels in real time, Mention ensures marketing teams never miss important brand feedback. The added convenience of an integrated social post publisher makes it a versatile daily tool. For organizations seeking an accessible, powerful brand listening and scheduling suite in 2026, Mention is a top choice.

Conclusion

Mention helps businesses understand their online reputation by tracking brand mentions, analyzing audience sentiment, monitoring competitors, and measuring digital conversations. Its reporting and alerting capabilities can support marketing, public relations, and customer engagement strategies. However, businesses evaluating the tool should consider its updated availability and purchasing arrangements. Since Mention is no longer sold as a standalone product as of July 2026, prospective users should explore Agorapulse Listening and compare available alternatives before selecting a solution that fits their monitoring requirements and budget.