What is Gong?
- Founder: Amit Bendov and Eilon Reshef
- Launch: 2015
- Use Cases: Deal tracking, sales coaching, forecasting, pipeline analysis, customer sentiment detection, risk identification, conversation intelligence
- Technology: AI-powered conversation intelligence, natural language processing (NLP), machine learning models analyzing voice, video, and email interactions.
Gong is an AI-powered sales platform that created to revolutionize the way sales and customer success functions work. Gong records and analyzes customer interactions from phone calls, video meetings, and emails to gain actionable insights to improve outcomes. With its AI and NLP models, Gong surfaces patterns, risks, and opportunities present in individual or multi-faceted conversations. The analysis provided by Gong provides sales managers and leaders with the information needed to effectively coach their teams as well as inform customer-facing roles to prioritize the best and highest-value deals.
Gong also offers deal health scoring and pipeline analytics for its users and teams to empower them to see the unique insights from the data of every prospect with a real-time view of what's happening to allow for informed decision-making. Gong records and syncs with CRM and communication tools at the touchpoint. That way they don’t miss anyvariation in coaches, sales methodology, and situations. With Gong’s analytics functionality, the learning continues, allowing Gong to grow along with a growing sales organization. The result of this is higher win rates, better forecasting, and better alignment for the entire revenue team. Ultimately, Gong transforms everyday conversations into measurable revenue for customers’ businesses.
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