What is Buffer?
- Founders: Joel Gascoigne and Leo Widrich
- Launch: February 2023
- Use Cases: Content ideation, rewriting, repurposing posts, tone adjustment, translations, audience engagement, overcoming writer’s block
- Technology: Powered by OpenAI’s GPT-based models with platform-specific optimization
Buffer is an AI-powered social media management platform that assists creators, small businesses, and marketing teams with the publishing, engagement, and analysis of their posts all in one platform. After you connect your social channels, which includes Instagram, Facebook, TikTok, LinkedIn, Twitter/X, Pinterest, YouTube, Mastodon, and Bluesky, you are able to draft posts, schedule your posts ahead of time, and preview each social channel’s experience. Buffer also has a space to create and organize ideas, repurpose content, and collaborate with your team members. Their analytics will help you observe the engagement, find the best times to post, and inform you on how to adjust your content. By offering mobile apps, extensions, collaboration elements, and free and paid plans, Buffer aims to save you time and flow painlessly when managing a social media presence across multiple channels.
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