What is Welcome Drift?
- Founder: Salesloft (Drift acquired by Salesloft)
- Launch: 2024
- Use Cases: Centralized access, unified sales engagement, conversational marketing, simplified workflows, improved team productivity
- Technology: API integration, single sign-on (SSO), platform authentication systems
Drift is an AI-powered marketing platform that integrates Drift's tools and capabilities into one platform. Welcome Drift is designed with seamless usability, so users will no longer need to maintain multiple logins or switch between systems. Salesloft's interface directly accesses Drift's powerful conversational capabilities, customer support, and resource hub. Welcome Drift uses strong API integration and single sign-on technology to make it easy for users to log in and work smoothly between both systems. For businesses, the partnership means increased efficiency, greater collaboration, and less time wasted on "context switching." Sales teams get immediate access to engagement tools, and marketing teams can develop consistent workflows that help them improve the speed of outcomes. This integration highlights Salesloft’s dedication to creating a comprehensive platform for revenue teams by combining conversational AI with effective sales engagement. Ultimately, Welcome Drift enables organizations to improve productivity, alignment, and their digital experience, helping them grow their business sustainably and strengthen their customer engagement.